PreLoved AI Privacy Policy

Last updated: September 26, 2026

Aurora Apps / Daniel Steel ("we," "us," "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you use PreLoved AI, including our iOS app, our web app at app.prelovedai.com and our Android app (together, the "App"). It also explains your choices and how to contact us.

1. Who We Are

PreLoved AI is made by Aurora Apps (Daniel Steel), which is the controller of the personal data described in this policy. You can contact us at support@prelovedai.com, or by sending us a message through Messages in the iOS app.

2. Information We Collect

What we collect depends on how you use the App:

Your account. The iOS app creates an anonymous account for you automatically, so you do not need to give us your name or email address. On the web and Android apps you sign in with Google or Apple, and we receive and store your email address and name.
Your photos. The photos of items you choose to process, which we send to our AI providers to create titles, descriptions and, if you choose, AI model photos. If you ask for changes to an AI model photo, we also receive what you type.
Your listings. The titles and descriptions we create for you, your listing history (in the iOS app, this includes the AI model photos we create) and any custom instructions you save on the web.
Purchases. In the iOS app you pay through Apple, and RevenueCat manages your subscription and gives us an anonymous customer ID and your purchase and subscription status. On the web and Android apps you pay through PayPal, and we store your PayPal email address and subscription details (plan, price, status and dates). For older web subscriptions made through Stripe, we hold your Stripe customer and subscription IDs. We never receive your card details.
Usage and device information. How many items you create each month, your plan, the App version and language, your device model, operating system version and time zone, and in-app events linked to your account ID, such as when you open the App, see our subscription screens and offers, create listings, make purchases or hit an error.
Security and anti-abuse information. On iOS, a device identifier generated by the App and kept in your device’s Keychain, and a device fingerprint based on it and on your device’s model, operating system version and screen size. We use these to stop the free allowance being reused, for example by reinstalling the App.
Crash and error reports. Technical details about crashes, errors and performance (see section 5).
Notifications. If you allow notifications in the iOS app, a push notification token for your device.
Things you send us. In-app messages and screenshots (see section 6), feature suggestions (with an optional email address), your reasons for cancelling, feedback on AI model photos (including the photo and your comments), and the device information you can choose to send us from the iOS app’s Settings.
Saved Vinted searches. If you used saved Vinted searches on the web, the search terms and filters you saved.

3. How We Use Your Information

We use your information only where UK and EU data protection law allows. Our lawful bases are:

Providing the App (contract). Creating your listings and AI model photos, saving and syncing your history, running your account and subscription, crediting rewards and offers you claim, and answering your support requests.
Our legitimate interests. Keeping the App secure and preventing abuse of the free allowance; finding and fixing crashes and errors; understanding how the App is used and checking the quality of our AI results so we can improve them; sending you service updates and occasional offers in Messages; alerting our team to new messages, sign-ups and purchases; and measuring our advertising (see section 4). You can object to any of these (see section 9).
Your consent. Push notifications, which you allow in your device settings; tracking, if you allow it through Apple’s App Tracking Transparency prompt (see section 4); and the optional email address you can give us with a suggestion. You can withdraw your consent at any time.

4. Tracking & Advertising Measurement

The App does not show ads, and we do not sell your personal data or share it with data brokers.
The iOS app includes Google Analytics for Firebase, which automatically collects information about how the App is used, such as app opens, sessions, screens viewed and in-app purchases, together with device details, an app instance identifier and your approximate location based on your IP address.
On iOS, the App asks for your permission to track through Apple’s App Tracking Transparency prompt. If you allow tracking, Google Analytics for Firebase can also collect your device’s advertising identifier (IDFA); if you do not, it cannot. Apart from that, the App works the same whichever you choose. You can change your choice at any time in your iPhone’s Settings, under Privacy & Security > Tracking.
To measure our Apple Search Ads campaigns, the iOS app uses Apple’s AdServices framework, through RevenueCat, to learn whether you installed the App from one of those campaigns. Apple provides this without telling us who you are, and it does not depend on your tracking choice.
The web and Android apps do not use advertising pixels or tracking cookies. They use Vercel Web Analytics and Speed Insights, which measure page views and performance without cookies.

5. Service Providers & Sharing

We share your information only with the service providers that help us run the App, who process it on our behalf, and where the law requires it. We do not sell your personal data.

Google (Firebase and Google Cloud) stores your account, listings, messages and photos (Firebase Authentication, Cloud Firestore, Cloud Storage and Cloud Functions), sends push notifications (Firebase Cloud Messaging), provides configuration and security checks (Remote Config, App Check and, on the web, reCAPTCHA Enterprise), and provides Google Analytics for Firebase.
Google Gemini and Google Vertex AI receive your item photos and our instructions to create descriptions and AI model photos, and to check the quality of AI model photos. Gemini also translates in-app messages.
OpenAI receives your item photos and our instructions when it is used as a backup to create descriptions, sometimes directly from the iOS app. It also receives message text when it is used as a backup for translation.
Kie AI receives a link to your item photo and our instructions to create AI model photos, and returns the result through a link it hosts.
Apple handles App Store purchases, delivers push notifications, provides App Attest and DeviceCheck security checks and Apple Search Ads attribution, and provides Sign in with Apple on the web.
RevenueCat manages iOS purchases and subscriptions. It receives your anonymous customer ID and purchase history, your account ID, your monthly usage and plan, and your device fingerprint.
PayPal, and Stripe for older web subscriptions, process payments on the web and Android apps. When you subscribe, we send PayPal your account email address and account ID.
Sentry receives crash, error and performance reports, including device and App details and your account ID. On iOS, a report can include a screenshot and the layout of the screen at the time of an error. On the web, Sentry can also receive your email address, your IP address for server errors, and recordings of some sessions and of sessions with errors, with all text masked and all images blocked. Sentry stores this data in the EU.
Vercel hosts our web app, including its server logs, and provides its cookie-free analytics.
Slack receives our team’s internal alerts, which can include the name and email address of new web users and web subscribers, and the device information you choose to send us from the iOS app’s Settings.
Pushover alerts our team to new in-app messages (see section 6).
GitHub holds our internal quality-review notes, which can include links to sample item photos and AI model photos.

You can read their privacy policies here: Google (and Firebase), OpenAI, Kie AI, Apple, RevenueCat, PayPal, Stripe, Sentry, Vercel, Slack, Pushover and GitHub.

We may also disclose information if the law requires us to.

6. In-App Messages & Support

The iOS app includes Messages, a private conversation between you and the PreLoved AI team inside the App. Using Messages is optional. This section explains what we collect when you use it, and how we use that information.

When you use Messages, we collect:

The messages you send us, and any screenshots or images you choose to attach.
An optional name you can choose to give us in the App.
With each message, technical details that help us support you: the App version and build, your iOS version and device model, a device identifier generated by the App, your in-app purchase customer ID (RevenueCat), your subscription status and usage counts, and your App language and time zone.
Whether you have opened the messages and offers we send you, and whether you have claimed an offer.

Your messages and screenshots are linked to your anonymous App account identifier.

We use this information to:

Answer your support requests and investigate problems, which can include looking up your purchases in RevenueCat.
Send you service updates and occasional announcements or offers, such as rewards of free items or discounted subscription prices, which you can view or claim in the App.
Credit rewards to your account.
Understand whether our messages are read.

We do not use any of this information for tracking or third-party advertising, and we do not sell it.

We use these service providers to run Messages:

Google Firebase / Google Cloud (Cloud Firestore, Cloud Storage, Cloud Functions and Firebase Cloud Messaging) stores your conversation and screenshots, and sends push notifications through the Apple Push Notification service.
Messages are automatically translated between your language and English using AI translation services (Google Gemini, with OpenAI as a fallback), so the text of your messages is sent to these providers for translation.
Our team is alerted to new messages through a notification service (Pushover), which receives the text of your message (up to 900 characters, in English if it was translated) and the number of screenshots you attached.

Only the PreLoved AI team can read your conversations, using access-controlled internal tools.

If you allow notifications, we may send you a notification when we reply to you or send you a message.

We keep your conversation and screenshots while your account is in use, so we can see the history of your support requests. You can ask us to delete your messages and screenshots at any time by sending us a message in the App or by emailing support@prelovedai.com.

7. International Transfers

Some of our service providers, such as Google, OpenAI, Apple, RevenueCat and PayPal, may process your information outside the UK and European Economic Area, including in the United States. Where they do, we rely on the safeguards they provide, such as the UK International Data Transfer Addendum, the EU Standard Contractual Clauses or, where the provider is certified, the EU-US Data Privacy Framework and its UK Extension.

8. How Long We Keep Your Information

Item photos sent to create descriptions are not stored by us after processing.
Item photos uploaded to create AI model photos are deleted automatically, usually within 75 minutes of upload. Because our clean-up always keeps the few most recent uploads, a photo can occasionally be kept for longer when the App is quiet.
To check and improve the quality of AI model photos, we keep a copy of the item photo, the instructions used and any changes you asked for, for 14 days.
AI model photos we create are kept until you ask us to delete them. Copies saved in your iOS listing history are deleted when you delete that item in the App.
Your listing history and custom instructions are kept until you delete them in the App or ask us to delete them.
Account, purchase and subscription information, usage and device information, security and anti-abuse information, and feedback you send us are kept until you ask us to delete them.
In-app messages and screenshots are kept as described in section 6.
Crash and error reports are deleted automatically by Sentry after a limited period.
Our service providers, including our AI providers, may keep the data they receive for a limited time under their own terms, for example to monitor for abuse.

9. Your Rights & Choices

Under UK and EU data protection law, you have the right to:

Access the personal data we hold about you, and get a copy of it.
Ask us to correct data that is inaccurate or incomplete.
Ask us to delete your data.
Ask us to restrict how we use your data.
Object to our use of your data where we rely on our legitimate interests.
Receive the data you gave us in a portable format.
Withdraw your consent at any time, where we rely on it.

To use any of these rights, email us at support@prelovedai.com or send us a message through Messages in the iOS app. Because iOS accounts are anonymous, sending your request through Messages is the easiest way for us to find your data.

You can also delete items from your listing history in the App at any time. Deleting the App removes the data stored on your device, although the device identifier kept in your device’s Keychain may remain. You can turn off notifications in your device settings, and change your tracking choice in your iPhone’s Settings, under Privacy & Security > Tracking.

If you are unhappy with how we handle your data, you can complain to the UK Information Commissioner’s Office at ico.org.uk, or to the data protection authority where you live. We would appreciate the chance to help first, so please contact us.

10. Security

We use industry-standard security measures, such as encrypted connections, to protect your data. No method of storing or sending data is completely secure, so we cannot guarantee absolute security.

11. Children

PreLoved AI is not directed at children, and we do not knowingly collect personal data from children. If you believe a child has given us personal data, please contact us and we will delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Continued use of the App after changes constitutes acceptance of the new policy.

13. Contact Us

If you have any questions about this Privacy Policy or your data, contact us at support@prelovedai.com, or send us a message through Messages in the iOS app.